Clik here to view.
Mystery shopping study indicates many institutions are still losing...
The results are in from Edified’s 2023 Enquiry Experience Tracker, a global mystery shopping study that looks at how well education institutions respond to enquiries from prospective students. It’s...
View ArticleClik here to view.
Survey finds university leaders maintaining a strong focus on international...
Navitas and Nous Group have released an excellent report based on an inaugural online survey of 100 senior operational and strategic university leaders responsible for internationalisation initiatives...
View ArticleClik here to view.
How good homepage design can encourage “stealth applicants” toward enrolment
One of the top resources for international students researching study abroad is still the institutional website, which of course means that website design should be a priority for schools, institutes,...
View ArticleIt’s a matter of time: The importance of speedy response to student enquiries
The following article is adapted from the upcoming edition of ICEF Insights magazine. The print edition will be available at ICEF Berlin 2023 with the digital edition freely available to download as...
View ArticleClik here to view.
AI is here…Are you ready?
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. We are already in the midst of a future that,...
View ArticleMove Over Google: Social media is also a search engine
The following feature is adapted from the 2024 edition of ICEF Insights magazine. The digital edition of the magazine is freely available to download. “TikTok is coming for Google’s gig, as the kids...
View ArticleClik here to view.
Survey reveals students’ views on AI in study search and admissions
IDP’s Emerging Futures is one of those larger student surveys that is always worth paying attention to, and the latest edition – Emerging Futures 4 – is no exception. It gathered responses from more...
View ArticleICEF Podcast: How podcasting can help engage with prospective international...
Listen in as ICEF’s Craig Riggs and Martijn van de Veen discuss the latest developments in our sector, including some early signs of shifting student demand in India and the fallout from the recent...
View ArticleClik here to view.
Could you be missing a competitive advantage in marketing to international...
Looking for a compelling competitive advantage in 2024 that resonates with students hoping to study abroad? It might not be as simple as a price point, scholarship, or course offering. It might not...
View ArticleClik here to view.
Research shows that international students now actively evaluate...
The following article is adapted from the 2024 edition of ICEF Insights magazine. The complete digital edition is freely available to download here. 2023 was a year in which more people, in more...
View ArticleClik here to view.
Mapping “sweet spots” of opportunity for fields of study with high...
Studyportals recently analysed vast data sets to identify potential sources of competitive advantage for institutions marketing subjects to international students. The resulting report, “Subject...
View ArticleClik here to view.
Market snapshot: The international student market in Türkiye
FAST FACTS Capital: Ankara Population: 86 million (2024) – the world’s 18th largest GDP: US$905.84 billion Currency: Turkish lira (TRY) Language: Turkish Main language of instruction: Turkish, but...
View ArticleClik here to view.
Southeast Asian students increasingly considering “studying abroad” closer to...
For many schools, colleges, and universities, Southeast Asia is an increasingly crucial source of students given that (1) the push is on to diversify beyond India and China and (2) Southeast Asian...
View ArticleClik here to view.
Demand for study abroad rising in China but students considering more...
The shape of Chinese outbound student mobility has been changing for years and is different again in 2024. Over the past decade, the number of Chinese students studying abroad ballooned as more...
View ArticleClik here to view.
Market snapshot: A guide to international student recruitment in Vietnam
FAST FACTS Capital: Hanoi Population: 99,200 million (2024) Youth population: 17% of the population is aged 17–25 Median age: 31.6 GDP: US$469.6 billion (2024) Currency: Vietnamese dong (VND)...
View ArticleClik here to view.
New analysis projects outbound student mobility across 30 student markets
A new study suggests there is a strong link between global GDP growth and outbound student mobility levels, and that this correlation will lead to slower total outbound mobility growth through 2030...
View ArticleClik here to view.
ChatGPT for international education marketing: What is “Prompt Engineering?”
Many international education marketers are now using ChatGPT, whether it’s the free version (GPT-3) or the paid version (GPT-4, which currently costs about US$20 a month). As in other industries,...
View Article
